Breathe Eco Hotels

The brief for one of my second year projects at University was to create an entire brand from brand values to assets. Along with the logo, products and a campaign.​

I created 'Breathe', an eco hotel chain based in cities, designed for those who love an exotic vacation but can realistically only afford a staycation. Creating long and short copy to describe what features the hotel has to offer. Creating eco hotel products, website, apps, OOH, print, video storyboards and even a guerrilla type bus stop ad.​

The campaign is designed as an in App competition. Plastic bottles for recycling are entered into a machine, which are dotted around cities. Your personal app counts your score, where you can win multiple prizes.

​

Screen Shot 2021-04-07 at 13.27.21.png
Screen Shot 2021-04-07 at 13.27.32.png
Screen Shot 2021-04-07 at 13.27.43.png
Screen Shot 2021-04-07 at 13.27.54.png
Screen Shot 2021-04-07 at 13.28.06.png
Screen Shot 2021-04-07 at 13.28.18.png
Screen Shot 2021-04-07 at 13.28.30.png
Screen Shot 2021-04-07 at 13.29.06.png
Screen Shot 2021-04-07 at 13.28.42.png
Screen Shot 2021-04-07 at 13.28.55.png
Screen Shot 2021-04-07 at 13.29.19.png
Previous

RED Radio. Dementia UK.
Next

Moncler X The North Face Collaboration.