Fritz Fryer Project.

Fritz Fryer is a small UK based lighting restoration company who specialise in antiques and designer lighting. Their main target audience are over 40. However, they approached us to create a campaign targeting 25-35 year olds with a budget of only £2000.

 We focused on the aspect of love and finding your first home with your partner. Going off the slogan we have created "The light of your life". We have created an integrated social media campaign, along with flyers that we will hand out in local estate agents. Imagery of family and couples photographs to show the captured memories in the customers life and the lights that brighten up the moment.