Kleenex Brand Character. Owlbert.

In the first year of University, we were challenged to create a brand character for a brand of our choice. We had to create a personality and biography for the character, as well as a couple of promotional media materials. 

​I chose to do Kleenex and created Owlbert the Doctor. I promoted him to kids with new Kleenex packaging, a microwavable toy, a gaming app where you help Owlbert avoid germs. Also, storyboard ideas for his own animated series and his catchphrase 'Tweet Ah-chooo'.